New Laundry Products from Seventh Generation

Seventh Generation has launched new earth-friendly additives and a new laundry detergent that people are buzzing about. Seventh Generation now has a complete laundry care system ready to tackle even the toughest wash day challenges.?

Meet the latest arrivals:

The Cleaning Powerhouse

If you haven't met the bottle that's revolutionizing laundry day, it's time you got to know our Natural 4X Laundry Detergent. The shell of our innovative, compostable 4X bottle is made entirely from recycled fiber, while the entire packaging system uses 66% less plastic than a typical 100 oz 2X laundry bottle -- but delivers the same number of loads!? You'll love the way the advanced, multi-enzyme formula tackles the toughest stains without the use of optical brighteners. Works great in cold water, too!


A Concentrated Soft

Many conventional fabric softeners coat clothes in agents made from animal-derived ingredients. Our improved and concentrated Natural Fabric Softener uses plant-derived ingredients and essential oils for a soft you can feel good about.

The Natural Stain Fighter

Our biodegradable Natural Laundry Stain Remover lets you spray away spots and spills with advanced triple enzymes and powerful plant-derived cleaning agents in a formula that's USDA Certified Biobased 97%. And for super tough stains in the laundry room and beyond, Natural Oxy Stain Remover uses powerful oxygen bleach to brighten and whiten.



Look for Natural 4X Laundry Detergent at natural and grocery food retailers from coast to coast.? You'll find our concentrated fabric softener and stain fighters on our online store and coming soon to retailers around the country.